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Trunk Club Brand Book

When I joined Trunk Club, there was not a definitive guide to visual brand standards. I was tasked with developing with the first official brand guidelines in order to help keep the branding consistent across all channels. I started by doing an audit of our brand colors and adjusted them so they would be ADA compliant. As the marketing needs expanded I found numerous opportunities to create additional consistency, including typography, illustration styles, photography, as well as our Custom and B2B brands. I also worked with our Creative Lead, Kelly MacDowell to include an extensive guide to copywriting. I found the great part about keeping the guidelines in digital format is they remain a living resource that can easily be shared by a single link with anyone in the company or business partners.

Check out the full brand book site. It’s a deep dive so get comfortable.

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Custom Lookbook

Trunk Club Custom is a line of men’s clothing that expertly takes 27 measurements to fit so each garment feels perfectly tailored. The seasonal Lookbook is used as a sales tool for stylist with their clients. In the past, it was only viewed in digital form. I was honored to be the designer on the first printed book.

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Dormeuil Folder

Trunk Club Custom partnered with Dormeuil, a French textile company to create a one-of-a-kind, limited edition fabric available only to Trunk Club clients. They requested a folder that can be reused with the purpose of partnering with other fabric manufactures for similar fabric runs in the future.

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Ad for Grammy souvenir book

Trunk Club had the opportunity to place an ad in the Grammy’s souvenir book and I was stoked to have my design sitting in Beyonce’s lap. I went with a very simple aesthetic for the ad to help it stand out among the busier ads on the other pages.